Creating Viral 'Speed-Paint' Videos for TikTok and Instagram Reels: An Guide

The social media platforms that are the most popular at the moment, such as TikTok, Instagram Reels, and YouTube Shorts, follow one rule: get their attention in the first three seconds. static pictures cannot do that, but videos—especially process videos—are very powerful in this case.

Videos showing a drawing process in time lapse, or known as "speed-painting," are ideally suited to this concept. Besides being visually pleasing and ticking off a sense of curiosity and progress, they also keep the audience glued to the screen until the very end. The signal sent by very high engagement to the algorithm is that your content is of high value, that is, its chances of being viral increase. They remain one of the most powerful means of producing "thumb-stopping" content.

The making of a viral drawing video that is up to social media standards is more than just about the content; it is also about the format. The following are the key elements of success:

• The Right Aspect Ratio: This is a must-have. The video should have a vertical 9:16 format only. This aspect ratio takes up the whole screen on a cellphone, hence providing a more engrossing experience. Our Drawing Animation Tool comes with an integrated cropper that allows you to conveniently pick the 9:16 aspect ratio.
• Perfect Timing: Short-form video is the fastest way for communication. The ideal duration of your video is 7-15 seconds. A very brief video may not produce any effect at all, whereas a lengthy one will just make the audience scroll away. Use the 'Drawing Speed' slider in our application to hit the right mark for your picture.
• A Strong Visual Hook: The first few moments are vital. The first Drawing lines should be enough to keep someone watching till the end result. Pick an image with a distinct subject and captivating outlines.
• Audio that is Trending: This is one of the most key elements of discoverability on TikTok and Reels. After making and downloading your video from TimelapsePhoto.art, upload it to your favorite social media platform and within their app add a trending sound or song directly. This can immensely increase the reach of your video.

Now let's go step-by-step through the process of making a video ready for social media using the TimelapsePhoto.art creator.

1. 1. Get Your Image: Either take a photo or use our AI tool to create one. High-contrast images that clearly show the subject are the best.
2. 2. Go to the Drawing Tool: Access the Drawing Animation Tool and upload the image you have.
3. 3. Crop to 9:16: This is the most vital step for social media. In the “Crop & Position” step, click on the “Portrait (9:16)” aspect ratio. Adjust the image by panning and zooming so the main parts of the subject are nicely framed.
4. 4. Modify Settings:
   • Make sure "Record Animation Video" is turned ON.
   • Move the "Drawing Speed" slider to the desired position. Faster speed results in shorter and more impactful video. Try different speeds to find the one that feels right for you.
   • Select a "Drawing Mode" (Full Color usually looks more stunning).
5. 5. Create & Download: Hit "Start Drawing." After the animation has finished, get the final MP4 video file downloaded.
6. 6. Social Media Upload: Go to TikTok or Instagram, head to the new post, and upload the video made. Select a trendy audio track, create an attractive caption with appropriate hashtags, and hit the post button!

• Make a "Before and After": In your social media editor, present the original photo for just a split second before the drawing animation starts. Such a contrast can make the final reveal even more pleasant.
• In Your Caption Use a Question: For example, "Did you guess what it was?" would be an asking style that encourages replies.
• Posting Regularly: The more you post, the more you get to know your audience's preferences. Try different images, styles, and sounds.